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Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. 

Sony® BRAVIA XR Z9K 75" 8K Ultra HD Mini LED Smart Google TV

Thousands of Mini LEDs are precisely controlled by XR Backlight Master Drive for unprecedented contrast and maximum brightness.

Intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality.

Billions of accurate colors deliver natural and beautiful picture quality, enhanced by XR Triluminos Pro.

Google TV with Google Assistant organizes your content all in one place. Stream from your Apple device with AirPlay 2 support.

Enjoy streaming high-quality 4K UHD quality movies included with the BRAVIA CORE app.

Experience immersive cinematic content with support for Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode.

Every seat is the best seat with wide viewing angles that preserves color and an anti-reflective screen to reduce glare.

Take your gaming to the next level with input lag as low as 8.5ms and BRAVIA XR exclusive features for the PlayStation®5.

Get the advantage in high-performance gaming with 4K/120, VRR, ALLM as specified in HDMI 2.1.

Hear true immersive audio with four sound positioning frame tweeters in addition to front-firing TV speakers and dual subwoofers, plus support for Dolby Atmos.

Acoustic Center Sync synchronizes BRAVIA XR TVs speakers with select Sony soundbars to reinforce the center speaker channel for fuller, more immersive sound.

See blur-free picture quality in fast-moving sports and movies powered by XR Motion Clarity technology.

Bring back lost texture and detail and see your content upscaled to near-4K resolution with XR 4K Upscaling.

Multi-position stand offering three variations – low-profile immersive setting, narrow furniture setting, raised to accommodate a soundbar.

With the included BRAVIA CAM, video chat on the big screen and allow Ambient Optimization Pro to automatically adjust picture and sound according to your room environment.

Redesigned premium, compact backlit remote with metallic finish and finder function to easily find if misplaced.

BRAVIA XR MASTER SERIES Z9K - Remarkable 8K Realism with Ultimate Mini LED Contrast

Discover a new frontier in 8K reality on this big screen TV with Mini LED backlight, powered by our Cognitive Processor XR™ and XR Backlight Master Drive.

Next Generation Picture and Sound with Cognitive Intelligence

Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analyzing images to give real life depth, extraordinary contrast and beautifully vivid colors.

Uncompromising 8K Realism on a Big Screen

With Cognitive Processor XR™ and our new 8K Mini LED, the Z9K upscales any content close to 8K resolution so you can enjoy more detail and texture on a big screen, alongside ultimate contrast. Feel your senses pushed to the limit and experience TV like you've never experienced it before.

Scenes Full of Contrast and Brightness, Precisely Controlled

Powered by Cognitive Processor XR™, the unique XR Backlight Master Drive precisely controls our latest generation Mini LED backlight in this Z9K 8K BRAVIA XR TV for brightness you can feel. You'll enjoy an unprecedented dynamic range with incredibly dazzling lights and deep blacks, as well as beautifully natural mid tones, with almost no flare or halos around highlights.

Discover New Ways to Enjoy TV with BRAVIA CAM

You’re always in the best seat in the house with BRAVIA CAM. It recognizes where you’re sitting and optimizes the picture and sound accordingly. There’s also gesture controls, video chat and many other fun, new experiences waiting to be explored.

Sound From the Screen, Pictures, and Sound in Harmony

Enjoy sound that precisely matches what's on screen with Acoustic Multi-Audio™ technology. Sound positioning tweeters ensure pictures and sound are in harmony for an immersive viewing experience.

With hands-free voice control built into Google TV, you can set aside your remote and simply use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalized recommendations on what to watch by saying, "Hey Google, what should I watch?". Even get answers on screen, control smart home devices, and more.

Renew, Recycle and Reduce, Designed for the Environment

Our BRAVIA XR TVs are designed for immersive experiences with the environment in mind. We are committed to using less virgin plastic in our TVs and packaging. The Z9K uses Sony-developed SORPLAS™ with a recycle rate of up to 85% in its rear cover. Our unique backlight control technologies, BRAVIA CAM and sensors not only deliver high picture quality but also reduce power consumption.

Feel Real-Life Depth with Flawless Contrast and Brightness

Our XR Backlight Master Drive utilizes a unique local dimming algorithm to control thousands of tiny, high-density Mini LEDs with absolute precision and independence. It focuses light for maximum brightness almost without flare or halos around highlights.

A Wide Color Spectrum for Real-World Shades and Hues

Powered by our Cognitive Processor XR™, XR Triluminos Pro enables Z9K to access over a billion colors and reproduce each one with the subtle differences seen in the real world. Together with our wide color gamut panel and human-centric processor, it can detect color from saturation, hue and brightness to deliver natural shades in every detail.

Recreating Lost Texture, All Your Content Upscaled to 8K

With XR 8K Upscaling, you'll enjoy entertainment close to 8K quality, whatever the content or source. Our Cognitive Processor XR™ accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures.

Intelligent motion processing for fast-moving, blur-free scenes

Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR™ with XR Motion Clarity™ analyzes motion across several frames to ensure action stays smooth, bright and clear.

The X-Wide Angle™ panel keeps pictures beautiful from any angle so even people watching at the sides get as satisfying an experience as those from the center. And with X-Anti Reflection, pictures are much clearer with less glare.

Powerful Sound from The Screen, Matches Pictures Precisely

Our Acoustic Multi-Audio™ technology includes four frame tweeters to ensure high frequency sounds come from the right place in the scene, precisely matching what's on screen. With front facing subwoofers, you'll enjoy powerful bass too, wherever you place your TV.

All Your Entertainment Upscaled To 3D Surround Sound

With BRAVIA XR™, everything you watch gets the true surround sound treatment. XR Surround virtually creates surround sound from the sides and vertically using just the TV speakers, so you can experience 3D audio without the need for in-ceiling or up-firing speakers. Our BRAVIA XR™ TVs are also compatible with Dolby Atmos®.

Voice Zoom™ 2 Enhances Voices for Clearer Dialogue

Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyzes it and enhances its clarity.

Paired with Sony audio equipment, our latest BRAVIA XR TVs go even further, bringing you an unmatched audio-visual experience with outstanding XR picture and sound quality.

When you connect a BRAVIA XR TV to a Sony soundbar, the soundbar reinforces the center speaker channel for clearer and fuller vocals. This enables sound to precisely match on-screen action for a truly immersive experience.

Tailor your Dolby Atmos® experience by combining our SRS-NS7 wearable speaker with BRAVIA XR TVs for spatial surround sound. With selected Sony headphones, you can also enjoy the simulated surround of 360 Spatial Sound using Wireless Transmitter WLA-NS7 (sold separately).

Step Up to Even Better Viewing, Optimized with BRAVIA CAM

Connect your BRAVIA XR TV with BRAVIA CAM, sold separately, for an even more immersive viewing experience. BRAVIA CAM recognizes where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they're just right. Audio is clearer with picture brightness tailored to your viewing environment.

Every Picture, Optimized to Your Position in The Room

Detecting the distance between you and your TV, BRAVIA CAM adjusts TV brightness so you’ll always enjoy perfect picture quality, no matter where you are in the room. A light and color sensor in the TV optimizes pictures to light conditions for the best possible viewing experience.

BRAVIA CAM follows you and your position, even if you are watching from the sides, then adjusts left and right sound balance for optimum acoustics. Wherever you are in the room, you'll enjoy the same sound quality as if you're sitting right in front of the TV.

Hear Voices Clearly, No Matter Where You Are

By detecting your viewing distance, BRAVIA CAM is able to adjust voice zoom automatically so you can hear dialog clearly. The volume of TV dialog increases when you move away from the TV and decreases when you get closer.

Explore an array of fun new TV experiences with BRAVIA CAM including gesture controls, video chat and many more.

Enjoy Video Chat with Friends and Family on The Big Screen

Catch up with your friends and family, on the big screen. Enjoy more fun by connecting your TV with BRAVIA CAM.

Attaching and detaching the supplied BRAVIA CAM to your BRAVIA TV is quick and easy. Use the camera cover switch on top of BRAVIA CAM to close the camera cover if you want more privacy at any time.

Easily access all your favorite content and services hands-free. See 700,000+ movies and TV episodes, all in one place. Google TV brings your favorite content from across your apps and subscriptions and organizes them just for you.

Discover new movies and shows from across your subscriptions and content available to you. There's even a special Kids Profile that helps you guide children to age-appropriate content so they're never watching something they shouldn't be. Set favorite kid themes, limit how long they can watch TV and even set bedtimes.

Use your voice to control smart home devices throughout your home. Adjust room temperature, lighting, and more - just ask Google.

Quickly and easily enjoy your favorite videos, photos, games and more from your iOS or Android devices on the big screen. Stream effortlessly to your TV using Google Cast or Apple AirPlay.

Simple And Premium Remote, Easy to Use Even in Darkness

We've completely redesigned our remote for effortless control of your TV, day or night. Our new premium remote is easy to use, with simplified buttons and a backlight so you can see everything clearly, even in the dark. Designed compact in aluminum, this remote has a beautifully refined look and is comfortable to hold in the hand too.

Easily Find Your Lost Remote with Your Voice

Never lose your remote behind sofa cushions again. With the Finder function, you simply need to say ''Hey Google, find my remote'' or press the button on the side of your TV to activate your missing remote. The remote will ring, enabling you to quickly locate it.

Designed with a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean.

Control All Your Devices with One Smart Remote

All your connected devices can be controlled with our smart remote. One button access to video on demand services brings shows and movies into your room in seconds.

A Beautiful Design for An Immersive Big Screen Experience

Our minimalist One Slate design offers an immersive viewing experience, whether positioned on a stand or mounted on a wall. Seamless Edge styling with a single pane of tempered glass in a minimized bezel keeps you focused on the picture without distraction.

Intuitive 3-Way Multi-Position Stand, Versatile for Any TV Positioning

A 3-way multi-position stand gives you the choice of a standard setting that focuses you more on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.

With its frameless design, this TV has a seamless and sophisticated look that minimizes distractions, focusing your eyes on what’s important – the picture.

Cable holders keep wires neatly hidden so your television stays free of clutter and looks good from the front, the sides and the back.

Even More Studio Quality Entertainment, As the Creator Intended

With a range of technologies that preserve the creators intent including an enhanced array of Creator Calibrated Modes, IMAX Enhanced and Dolby Vision®, this TV reproduces all the drama and excitement of the director’s imagination. And as it’s Calman Ready, creators can even professionally calibrate it for use in production edits.

Watch Netflix in Studio Quality, Automatically Optimized

Enjoy Netflix content in spectacular studio quality, just as the creator intended. Developed specifically for Netflix content, Netflix Adaptive Calibrated Mode works together with the ambient light optimization feature of BRAVIA XR TV to immerse you in your favorite shows by optimizing the picture brightness based on your room lighting conditions.

Optimizing Picture for All Your Favorite Content

Enjoy more content as the creator intended. With BRAVIA CORE Calibrated Mode, all movies, including IMAX Enhanced™ titles, will automatically adjust to the optimal picture settings to create a truly exceptional at-home movie viewing experience.

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Sony® BRAVIA XR Z9K 85" 8K Ultra HD Mini LED Smart Google TV

Instant Rebate through Mar 2

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Instant Rebate through Feb 23

Samsung QN900D 85" 8K Ultra HD Neo QLED Smart TV

Our flagship TV features our highest resolution, slimmest profile and most mind-blowing sound. Incredibly clear motion and a powerful processor make this TV stand out from the rest for a brighter, fuller viewing experience.

Samsung QN900D 65" 8K Ultra HD Neo QLED Smart TV

Samsung QN800D 85" 8K Ultra HD Neo QLED Smart TV

This unbelievable TV features a more detailed image, high resolution and great sound. Clear movement and enhanced depth bring extra awe to everything you watch.

Samsung QN800D 65" 8K Ultra HD Neo QLED Smart TV

Samsung QN800D 75" 8K Ultra HD Neo QLED Smart TV

Samsung QN900D 75" 8K Ultra HD Neo QLED Smart TV

See more of the screen and less of the borders with an almost-invisible profile. The image reaches all edges of your TV, giving you a more expansive view for all your movies, shows and content.

Take in our best 8K quality picture with a huge range of contrast and color. Brighter brights, darker darks bring you an unbelievable picture so clear, you can see every pixel.

See our clearest picture with our best 8K resolution. It instantly improves as you watch for 4x higher resolution than 4K— for everything from games to movies, all thanks to 512 AI neural networks that help update each scene.

Watch live sports and action with smoother objects and text. It sharpens motion so that you don't miss a moment due to hard-to-see details or blurred subtitles.

Dolby Atmos™ And Object Tracking Sound Pro

Don't just hear the action—feel it with our best TV audio and built-in Dolby Atmos® sound. Dramatic 3D audio fills the room as AI Sound tracks the action on screen with pinpoint accuracy, so you can keep up with every piece of dialogue or background noise.

Experience depth and dimension on screen just like you do in real life. Real Depth Enhancer Pro finds the focal point in each frame and adjusts for a fully dimensional picture. It brings out the images in the foreground to better mirror real life.

See our clearest detail, stunning depth, shading and textures that results in a better-than-the-theater experience. Behind the scenes, the crazy-high performance processor automatically transforms your content up to 8K, in addition to enhancing your audio and total TV performance. When every detail matters, it’s worth seeing in 8K.

Discover details you’ve been missing— even in dark and light scenes. It has 1.5x more lighting zones than normal Quantum Matrix technology for even greater detail—and backlight dimming for better brightness.

Play games and content with amazingly smooth motion and virtually no lag or blur. Get uninterrupted action with crisp visuals rendered at blazing-fast speeds up to 240 frames per second for any content.

Elevate your viewing experience with our best 4K color and contrast. AI based algorithms help create brighter highlights and details.

Discover details you’ve been missing—even in dark and light scenes. It has 1.5x more lighting zones than normal Quantum Matrix technology for even greater detail—and backlight dimming for better brightness.

Take in a hyper-realistic 8K picture with color and contrast. See deep blacks, bright highlights and a wide spectrum of lifelike colors—all in stunning 8K resolution adding depth and brilliance to the image.

See a clear picture with 8K resolution. It instantly improves as you watch for 4x higher resolution than 4K— for everything from games to movies, all thanks to 512 AI neural networks that help update each scene.

Eliminates motion stutter and sharpens small moving objects to provide the ultimate viewing experience. Never miss those hard-to-see details or blurred subtitles.

Dolby Atmos™ And Object Tracking Sound+

Put yourself in the middle of the action with built-in Dolby Atmos®. When cars are speeding across the screen, sound moves right along with them to deliver realistic, 3D audio thanks to Object Tracking Sound.

See clear detail, stunning depth, shading and textures that results in a better-than-the-theater experience. Behind the scenes, the crazy-high performance processor automatically transforms your content up to 8K, in addition to enhancing your audio and total TV performance. When every detail matters, it’s worth seeing in 8K.

Stream your content with ultra-smooth motion and virtually no lag or blur. Faster response and rendering mean your button-mashing gets better results with visuals that stay crisp, no matter how much action is on-screen.

Elevate your viewing experience with our best 4K color and contrast. AI-based algorithms help create brighter highlights and details.

Stream your favorite shows. Follow recipes. Play games. Work out with a trainer. Do all you enjoy with Smart TV Powered by Tizen. In just a few clicks, get instant access to your must have apps and endless content from the streaming services you love. And with Voice Assistants built into your TV, it’s easy to get to it all with just the sound of your voice.

Samsung QN900F 65" 8K Ultra HD Neo QLED Vision AI Smart TV

Advanced processing powers Samsung Vision AI for hyper-real 8K picture with the tiniest details unlocked by Quantum Matrix Mini LEDs, immersive audio with top channel speakers, and breakthrough TV experiences. A nearly edgeless screen with glare free round out an enriched 8K experience.

Samsung QN900F 85" 8K Ultra HD Neo QLED Vision AI Smart TV

Samsung QN900F 75" 8K Ultra HD Neo QLED Vision AI Smart TV

Samsung QN990F 98" 8K Ultra HD QLED Vision AI Smart TV

Our best 8K TV features phenomenally sharp picture with immersive sound and breakthrough experiences powered by our most advanced processor and Samsung Vision AI. Nearly edgeless design and a glare-free screen are complemented by a wireless connection hub for a clutter-free, modern design.

Samsung QN990F 85" 8K Ultra HD QLED Vision AI Smart TV

Samsung QN990F 75" 8K Ultra HD QLED Vision AI Smart TV

Samsung QN990F 65" 8K Ultra HD QLED Vision AI Smart TV

Advanced processing powers Samsung Vision AI for hyper-real 8K picture with the tiniest details unlocked by Quantum Matrix Mini LEDs, immersive audio with top channel speakers, and breakthrough TV experiences. A nearly edgeless screen with glare free roun

Powers the best AI-enhanced 8K TV experience from Samsung. It optimizes your content so your movies, sports and video games look incredible, no matter what you watch.

Sleek, yet functional design for a nearly edgeless viewing experience that blends with any decor. The flat metal back features grooves to deliver exceptional audio while mounted flush to the wall.

Find the perfect piece of artwork from the world’s leading museums and artists such as The Met, MoMA, Salvador Dali, Keith Haring, Jean Michel Basquiat and more. Discover new artwork with relevant and timely selections chosen by experts and find pieces that complement each season, holiday, and mood

Watch everything you love without distracting reflections so you can get lost in your content — even with sun streaming through your windows or that one lamp you keep on while watching the latest thriller.

Play your favorite video games and enjoy sports with blazing fast motion clarity with virtually no lag or blur. You'll get consistently beautiful visuals and ultra-smooth performance at top speeds, so your picture stays stunning throughout all the action. With dynamic refresh technology, it supports VRR games at up to 4K 165Hz, providing incredible performance for your favorite games.

Sharpens and smooths the motion of moving text, so you can easily keep up with all the latest sports stats and news. Improved clarity and legibility allow you to more easily enjoy all the information on news tickers and sports content for an improved viewing experience.

Intelligently transforms SDR content to HDR-like quality with brighter highlights, more vibrant colors, and clearer details for dazzling picture.

Feel like you're inside the scene. Audio moves in sync with the objects on screen while the dedicated top-channel speakers power Dolby Atmos for multidimensional sound that fills the room.

Stream 2,700+ free channels, including 400+ premium Samsung TV Plus channels, on a smart TV platform that you can personalize. Access your favorite apps and games with just a few clicks.

Automatically detects the type of content you're watching and intelligently optimizes the picture settings perfectly tailored to your tastes.

Our best 8K TV features phenomenally sharp picture with immersive sound and breakthrough experiences powered by our most advanced processor and Samsung Vision AI. Nearly edgeless design and a glare-free screen are complemented by a wireless connection hub

Our Most Advanced AI-Powered 8K Processor

Get brilliant 8K picture quality delivered without compromise with the most advanced AI-powered processor in a Samsung TV. Every detail gets enhanced, whether you're streaming a movie, playing a video game, or watching live sports. The processor is also the brain behind 8K AI Upscaling Pro, leveraging 768 neural networks to transform your favorite content to stunning 8K resolution.

Experience Phenomenal 8K Clarity Powered By 768 AI Neural Networks

Watch your favorite content in stunning detail that feels almost real. Our most powerful 8K AI processor enhances content up to 8K resolution using 768 AI neural networks, delivering the sharpest and smoothest picture quality on any Samsung TV.

Wirelessly Connect Your Devices To Your TV

Say goodbye to cluttered cables around your TV. Plug the HDMI cables from your devices like your set top box, gaming console, and soundbar into the Wireless One Connect box, which transmits the signal to the TV wirelessly. You can place it up to 30 feet from the TV, giving you more freedom to keep your devices out of sight and elevate your interior design.

Watch everything you love without distracting reflections so you can get lost in what you're watching. Our most advanced anti-glare technology virtually eliminates reflections. Now you can watch your team's day games without having to worry about the sun streaming through your windows. Like scary movies? Get swept up in the drama without constantly seeing the reflection of that one light you keep on.

Get Ultra-Smooth Motion For Games Up To 240Hz

Play your favorite video games and enjoy sports with blisteringly fast motion clarity with nearly no lag or blur. You'll get consistently stunning visuals and ultra-smooth performance at elite speeds, so your picture stays incredible throughout all the action. With dynamic refresh technology, it supports VRR games at up to 4K 240Hz, providing amazing performance for your favorite games.

Keep up with the all the fast-paced action of your favorite sport. The AI processor sharpens and smooths the motion of fast-moving balls and text by reducing blur and flickering. Whether it's a touchdown pass, a homerun, or the perfect drive in golf, the ball stays in clear view as it moves through the air. Stats, scores, and news glide across the screen with improved legibility.

Intelligently Refines Content To HDR-Like Quality Scene-By-Scene, Powered By AI

Get the bold, dramatic picture of High Dynamic Range (HDR) even when watching Standard Dynamic Range (SDR) content. Auto HDR Remastering intelligently transforms SDR content to HDR-like quality, scene by scene, with brighter highlights, more vibrant colors, and clearer details for dazzling picture using deep learning algorithms. SDR content is transformed by adjusting brightness, contrast, and color for HDR-like quality.

Cinematic Sound That Moves With The Action On Screen

Feel the thrill of pulse-pounding action in every scene. Audio moves in sync with the action on screen and comes from every corner of the TV. With dedicated top channels powering Dolby Atmos, sound surrounds you and creates a multidimensional soundscape that enhances every story.

An Intuitive TV Platform With Thousands Of Free TV Channels

Watch 2,700+ free channels, including over 400 premium Samsung TV Plus channels and free streaming apps on a user-friendly smart TV platform that you can personalize. Stay updated with live national and local news, sports, movies, music, kids' shows, K-content and reality TV—all for free. Plus, play your games, follow recipes or binge-watch shows from your favorite streaming services with just a few clicks. Get 7 years of automatic OS updates so your TV stays up to date.

See Your Favorite Content The Way You Want It

The AI processor automatically detects the type of content you're watching and intelligently optimizes the picture so it's tailored perfectly to your tastes. Whether you like bold dynamic color in sports, or a moodier picture for movies, simply select your preferences during setup - then sit back and enjoy your favorite content just the way you like it.

8K Ultra HD TVs

Samsung QN800D 65" 8K Ultra HD Neo QLED Smart TV

Sale $2,999.99

Samsung QN900D 65" 8K Ultra HD Neo QLED Smart TV

Sale $3,999.99

Samsung QN900F 65" 8K Ultra HD Neo QLED Vision AI Smart TV

Sale $2,799.99

Samsung QN990F 65" 8K Ultra HD QLED Vision AI Smart TV

Sale $4,299.99

Sony® BRAVIA XR Z9K 75" 8K Ultra HD Mini LED Smart Google TV

Sale $3,499.99

Sony® BRAVIA XR Z9K 75" 8K Ultra HD Mini LED Smart Google TV

Sale $3,499.99

Sony® BRAVIA XR Z9K 85" 8K Ultra HD Mini LED Smart Google TV

Sale $6,499.99

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